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4 Reasons Why You Should Consider Opening an eBay StoreBy J GoldsteinMany people come to eBay to sell a few items and earn a little extra cash. Some see it as more of a 'spare time' pursuit, whereas others turn their eBay selling into a business and open up an eBay store. Ok, so what is an eBay Store? An eBay Store is a comprehensive e-commerce solution that can assist you in getting more out of the eBay market. Not only will you have access to the many millions of consumers from around the globe who shop on eBay, you will also get get exclusive selling and merchandising tools. Furthermore, an eBay store offers a great number of customization features that allow you to build a robust and sticky brand. How do I identify an eBay Store? Just look for an image of a red door next to their user ID. Why Should You Open A Store? Here are a few of reasons: 1. An eBay store is a great way to boost your offline business by tapping into a 'thirsty crowd' of potential buyers that may not have come across your product/s before. 2. Buyers will have more of an opportunity to get to know you when you run a store because you have the ability to add much more information to a store than a normal profile. 3. When you open an eBay store you are given access to a range of advanced selling, marketing and reporting features the go above and beyond the normal auction features. 4. By displaying all of your products in one location, an eBay Store creates a central shopping destination where customers can discover more about you, your products, and your policies. What's the support like? Another great reason to open an eBay store is the education and support that you receive from eBay. They offer a great number of software tools and educational articles to everyone who opens a store. They really want to see you prosper for obvious reasons... the better you do, the better they do! How much does it cost? There are 3 subscription levels for eBay stores: Basic, Premium and Anchor. Each features a different monthly fee: $15.95, $49.95 and $299.95 respectively (eBay US pricing shown here). BASIC Features 20 cent fixed price insertion fees reduced fees for auction style free pictures free advanced reporting Consider this level if you list more than 50 items a month or primarily a high volume of Auction-style listings Requirements: Have a PayPal account and be PayPal Verified PREMIUM Features 5 cent fixed price insertion fees reduced fees for auction style free 'selling manager pro' free pictures free basic reporting Consider this level if you list more than 250 items a month in fixed price or list both in fixed price and auction-style Requirements: Must have a PayPal account and be PayPal Verified PLUS must have an "Above Standard" performance rating as defined by seller performance standards ANCHOR Features 3 cent fixed price insertion fees reduced fees for auction style free 'selling manager pro' free pictures free advanced reporting Sophisticated marketing & customization tools Consider this level if you list a high volume of items per and want the highest level of savings and support for high volume sales Requirements: Must havea PayPal account and be PayPal Verified PLUS must have an "Above Standard" performance rating as defined by seller performance standards Special Consideration... It should be noted that Premium and Anchor Store members who don't meet eBay's performance eligibility requirements will receive an e-mail notification informing them they have 60 days from the time of the notice to improve before their subscription will be revised downward to the Basic subscription. Overall For many sellers, an eBay Store subscription can significantly reduce overall costs. eBay Stores are also a great way to establish brand recognition as you are able to build a custom store default page and header and a logo that appears in your listings. The added tools and features makes it well worth considering if you are ready to move beyond normal listings and satisfy the requirements mentioned above. About the Author: Looking to find more free eBay Selling Tips? Visit eBay Tips and download 3 FREE reports on how to sell on eBay & build a profitable home business. |
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