Power Auction Tips

How to Attract More Buyers to Your eBay Auctions in 5 Minutes

By J Goldstein

So you want to know how to attract more buyers to your eBay auctions fast?

I know how you feel - when I first started selling on eBay many of my items ended up selling for 99 cents there was only one bidder. So I fully understand if that's what you are going through.

So what's the shocking truth about eBay auctions?

The majority of people selling on eBay are experiencing the same challenges and are making the same mistakes as you and I.

Why is this good news for you and I - because this means the competition will be minimal when we start doing the RIGHT things. We can really turn this fact to our advantage.

There are 3 elements we are going to concentrate on here:

1. Ad Design
2. Creating an Attractive Offer
3. Gaining Buyer Trust

Let's get to it...

1. Ad Design

Ad design is a crucial aspect when it comes to attracting more buyers to your eBay auctions. You only have a couple of seconds to capture the attention of your buyer so you need to WOW them by:

Using great photographs with close ups
Make sure the proper keyword for your item is used in the advertisement.
Consider the actual appearance of you listing - see eBay selling tips for more tips on this
2. Creating an Attractive Offer

Put simply, by creating a listing on eBay you are making an offer. To get the highest price possible, you need make your offer as attractive as possible for the buyer. How do you do this?

Ask yourself the following questions:

Can I use the brand name of 'PRODUCT X' to enhance my listing?
If yes, put it in the tile and throughout the listing... this creates a feeling of comfort and builds trust.

What benefits does 'PRODUCT X' offer the buyer?
List these in dot points, most internet visitors scan information.

Do you have a positive experience to share with buyers? Or a testimonial?
Sharing a story of a positive experience with 'PRODUCT X' will help to differentiate you from other sellers.

Why should they by 'PRODUCT X' from you?
Consider offering free shipping or another benefit. Everyone hates paying shipping fees.

More tips for offers:

Many eBay sellers have found that using the "best offer" option encourages buyers. Also, this helps if you've got a product that is in demand. It's a miles better position to be selling something that everybody wants than to be selling something nobody has ever heard about before in their lives.

Please note - there are limitations to the 'best offer option' - including:

It is available for listings using the fixed price and Classified Ad formats, and in eBay Motors.
Best Offer isn't available for auction-style listings.
Best Offer isn't available in every category.
Another powerful tip is to utilise loss leaders. This is essentially when you publicize a couple of products at a very low price to get as many buyers as possible into your store. Then you can more than make up the loss on the extra sales that you'll make from the other items in your store. Department stores do this when they run sales and they do it for a reason - it works.

Another idea to consider is whether you should focus on a particular niche or not. By concentrating on a niche you can build your credibility as the most trusted source for 'PRODUCT X'.

3. Gaining Buyer Trust

Gaining a buyers trust is a vital ingredient in attracting moor buyers to your eBay auction. Here are some quick-fir ways to build trust:

Offer a money back guarantee/returns policy
Grow and nurture your feedback scores by giving quality feedback and looking after your customers
In your listing, speak to your buyer as a real person - consider their needs and desires first and write to them.
Answer all buyers questions with care and respect - provide as much detail as possible. If you go the extra mile this will be reflected in the feedback you receive - potential buyers do check this...
Warning: Most people ignore the above because they can't be bothered - don't make the same mistake, you will just end up with mediocre results - take 5 mins to implement these suggestions and you will attract more buyers to your eBay auctions.

About the Author:
Looking to find more free eBay Selling Tips? Visit eBay Tips and download 3 FREE reports on how to sell on eBay & build a profitable home business.