The Unintentional Green Side to eBay in eBay Green

By John Ferrer

Environmental consciousness has been forced on many corporations. The commonly used catch phrase for goods that are not harmful to the environment is green. One exception to the rule is eBay. It is unwittingly green. The nature of the trade that is encouraged has landed eBay in a somewhat unique position. It is perhaps the only corporation in existence that can get away with the advocacy of the consumption of less with the opinion that the greenest product is something already in existence.

By encouraging the trade of overstocked new items, vintage, refurbished, and used goods on a worldwide scale eBay and its community of users ends up being the largest recycler on the planet. In fact it is said that the auction site sells about $2,000 worth of items that have had previous owners every second. Thus the decisions of those who use the site for their shopping needs can have an impact on the environment.

In an effort to persuade consumers that the choice to buy green is better a brand new website has been established by eBay. It is called The eBay Green Team. A forum has been set up for dialogue on how to change business practices to reflect a greener philosophy. Ways to reuse, recycle, and to purchase goods that are resource saving are many. Other suggestions include pointers on ways to beautify the home with pillows composed entirely of natural fibers and posters of the vintage kind.

What is offered in the way of goods on the site are made by makers that have some kind of certification. Additional information provided on the goods for those making use of the site are their effects on the environment, how and where they were made. Prices are fixed which is unlike eBay's conventional practice.

A further way that eBay has become friendly to the environment is that company employees are urging their employer to make changes to its practices in order to lesson its environmental impact. An example of this is that one of eBay's new buildings can claim that it has the largest commercial installation on its roof of solar panels in the community in which it is built. Thus eBay is not as accidentally green as before.

Though eBay was never intended as a model for awareness of the environment the corporation has decided to adopt its unintended role. Suggesting to consumers an alternative choice to the purchasing of new items should be barely used goods and the cutting back on waste produced in the home. In this way resources are not wasted to manufacture an item that exists already.

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