Winning Tips For Writing Product Descriptions That Sell

By Jane M Dawson

Selling a product online is different than selling it in a store. In a store, you see the product, touch it, check it out thoroughly, ask the salesperson any question you may have about it, and then you buy it only if you are entirely satisfied. An online store is altogether different: You need to convey everything about the product and much more. This is what writing product descriptions is all about.

Getting people to buy from your website is not just having a trendy location and a top ranking in search engines. You need to do much more than that to tempt a visitor to buy. The winning factor that entices a visitor to buy is product descriptions that sell. So get going and perk up your website by writing product descriptions that have all the attributes a master salesperson has. The question, however, is how to start.

Here Are Some Convincing Ways On How You Can Go About Writing Good Product Descriptions.

Know Your Target Audience

How and what you write depends on who you intend to sell to. Identifying your target audience is the first step in writing good product descriptions. If the product is a sleek mobile phone, your target is probably the trendy and youthful crowd. This group spends lavishly, and yet is discerning enough to seek quality products. Here your focus should be to make your page look flamboyant, but at the same time, don't lose sight of the key features of the product.

In contrast, selling a prescription medication is a different story altogether. The target audience will likely be mature adults who will surf for key information on the product, such as composition of the ingredients, therapeutic action and any side effects. The tone of the product descriptions that sell such an item has to focus more on usefulness of the medication than on robustness of the text. Though your description will be informative and not flashy, you still need to spotlight the key attributes of the medication to make it stand out among the competition.

Think of a Title That Shouts 'Buy Me!'

A naked title tells nothing that will help sell your product. For instance, there is no point providing a simple title like "XXX Microwave Oven." Instead, a heading like "An all-purpose, economy XXX Microwave Oven that cooks, bakes and grills!" will likely make the surfer look for more information. In this title, you have not only summarized the features of the oven, but have also directed the reader's attention to its low price. Harness the visual power of titles because readers skim the headlines to start with. Your final aim is to make your surfer want to read more and eventually buy.

Attach A Picture

A picture is worth a thousand words, so why not leverage this to your advantage? A picture always draws instant attention. Though not all images display key features of products, a good picture always helps a great deal. For example, if you describe the color of a laptop you are advertising as gunmetal blue, the viewer may not be able to visualize that color, but if you display an image of a gunmetal blue laptop, you instantly convey your message. The same goes for jewelry and clothing items.

Display The Brand Name

Nothing helps more than displaying the brand name prominently. A great brand name wins half the battle in selling a product. Products like an Apple iPod, a Canon camera, Levi's trousers or Hershey chocolates sell on their own.

Highlight The Features

Do not write the prominent features of the product in fine print. Writing good product descriptions is all about highlighting the key attributes in an easy-to-understand way. For example, you may describe a XXX camera as having:

• 10 megapixels that yield high resolution
• 15 fps that enable high-speed, continuous shooting
• HD movie with stereo sound output for that incredible image resolution with extraordinary sound

The visual impact should be such that it emphasizes what is important. There are various ways to enhance visual impact in descriptions. Using bulleted lists is an effective approach to writing product descriptions in an informative way.

In addition, well-done graphics will help draw a reader's attention for products that need help conveying technical details. Get your points across effectively with charts and graphs instead of just writing descriptions. Communicating information at a glance is what you are trying to do.

Make The Price Clear

After describing the product, make sure the reader finds it easy to find the price. There is no need to display the price in a flashy manner, but make it bold enough with no hidden components involved. If local taxes and shipping charges apply, say so. If the product is cheaper than the competition, highlight this aspect prominently. The price is an all-important factor that persuades the reader to finally buy the product.

The Call For Action

Your end objective in writing product descriptions is to sell the product. Conclude your text with a call for action. Use phrases like, "buy now while stocks last" or "take advantage of this limited discount offer" or "free shipping if you order within the next 24 hours." Think of ideas that will motivate buyers.

Product descriptions that sell get attention because they have visual appeal and clear, informative content. You do not need to be a specialist to make your descriptions work; just learn who your target audience is and what makes your products sell.

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